This business case scrutinizes PT Pos Indonesia’s transformation journey as it aspires to become a preeminent logistics provider, inspired by the triumphs of DHL in the West. The students could examine the intricate challenges and prospects that lie ahead for this state-owned enterprise as it maneuvers through the dynamic realms of digitalization and e-commerce competition. Hopefully, students aim to illuminate the potential trajectories for PT Pos Indonesia and its future direction in the logistics sector.
This is my first business case publication collaboration with Nikkei Business Lab. The website allows every educator to access it for free here.
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