This business case explores the complex sustainability challenges faced by Semen Indonesia Group (SIG), the largest cement producer in Indonesia. I analyze how SIG’s approach to sustainability has evolved over the years and the innovative strategies they are implementing to achieve their environmental goals. This includes examining the balance between sustainability commitments and maintaining operational efficiency. By reviewing SIG’s journey, hopefully, students could understand and provide insights into the broader implications for the cement industry and sustainability practices in Indonesia.
This is my second business case publication collaboration with Nikkei Business Lab. The website allows every educator to access it for free here.
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